TAGGING & ANALYTICS AUDIT

Validate your data with Tag Assistant experts.

Eliminate tracking errors and data discrepancies. We use Google Tag Assistant to audit, troubleshoot, and verify your Google Analytics 4, Google Ads, and GTM implementations.

Google Marketing

Verified

Audit client reviews

TAG DEBUGGING SOLUTIONS

Debug, Verify, and Trust Your Data.

Data is only useful if it's accurate. We use Tag Assistant (and Tag Assistant Companion) to diagnose implementation health, ensuring your marketing decisions are based on reality, not broken code.

Tag Health Audits

We scan your site to identify missing tags, duplicate installations (double-counting), and invalid web property IDs that cause data loss.

GA4 Event Verification

We verify that your Google Analytics 4 configuration tags are firing correctly and that custom events (clicks, form submits) are passing the correct parameters.

Google Ads Conversion Troubleshooting

We ensure your Conversion Linker is active and that conversion labels match your Google Ads account, fixing the "Unverified" status in your dashboard.

Consent Mode (CoMo) Validation

We check the `gcs` (Google Consent Status) parameters within Tag Assistant to ensure your tags are respecting user cookie choices (GDPR compliance).

Cross-Domain Tracking Checks

We debug user journeys across multiple domains to ensure the Client ID (`_gl` parameter) persists, preventing sessions from breaking mid-funnel.

We were double-counting sales for months. The audit fixed our reporting and saved us budget.

The detailed breakdown of red vs. green tags helped our dev team understand exactly what went wrong.

OUR ANALYTICS EXPERTS

Backed by
Data Engineers

Why brands trust our tagging audits:

We understand the difference between a tag "firing" and a tag actually "working." We dive deep into the Data Layer to ensure the payload being sent is accurate.

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Our goal is a clean Tag Assistant report: No Red (Critical Issues) and minimal Blue (Non-standard implementation) alerts.

We don't just look at the tool; we inspect the `window.dataLayer` object to ensure your e-commerce purchase values and currency codes are formatted correctly.

We verify that custom parameters (e.g., `ecomm_prodid`) are being passed correctly for Dynamic Remarketing campaigns.

DEBUGGING STACK

The toolkit we use:

Tools for validation and quality assurance.

Core Debuggers

Browser tools.

Google Tag Assistant GA Debugger Tag Assistant Companion

Platforms

Systems we audit.

Google Analytics 4 Google Tag Manager Google Ads

Advanced Tools

Deep analysis.

WASP Inspector Omnibug Network Tab DataLayer Checker

Clean up your data pipeline.

Data integrity.

Consult with an Analytics Engineer.

Tag Audit.

We run Tag Assistant across your key pages (Home, Product, Checkout) to record sessions and identify errors.

Remediation.

We fix the issues in GTM or your codebase, removing duplicate tags and fixing trigger logic.

Verification.

We re-run the recording to ensure all tags are now green and data is populating in GA4 DebugView.

Schedule a Call with Our Team

Tag Assistant FAQ

Questions about Tagging:

Green means the tag is working perfectly. Blue means it is working but has non-standard implementation suggestions. Red means there is a critical error (e.g., invalid ID, syntax error) and data is likely not being recorded.

No, Tag Assistant is specific to Google products (GA4, Ads, Optimize). For Facebook, we use the "Meta Pixel Helper," which functions similarly. We typically audit both simultaneously.

This usually means you have hardcoded the Google Analytics script on your site AND added it via Google Tag Manager. This causes double-counting of users and needs to be fixed immediately.

TAGGING & ANALYTICS AUDIT

Validate your data with Tag Assistant experts.

TAG DEBUGGING SOLUTIONS