Unlock the full potential of your ad inventory. We configure, optimize, and manage Google Ad Manager (GAM) to boost eCPM and fill rates through programmatic and direct deals.
Google Ad Manager is the industry-standard ad server. We use it to orchestrate your entire advertising business, balancing direct sales with programmatic demand to ensure you get the highest price for every impression.
We handle the complete technical setup: defining ad units, placements, key-values, and protections to ensure your inventory is structured for maximum reporting granularity.
We integrate Prebid.js or Open Bidding within GAM, allowing multiple demand sources (SSPs) to compete in real-time against Google Ad Exchange for your inventory.
We actively manage Unified Pricing Rules (UPR) and floor prices based on geography, device, and audience data to increase your overall RPM.
We manage the execution of sold campaigns—uploading creatives, setting pacing, managing priority levels, and troubleshooting delivery issues.
Through Multiple Customer Management (MCM), we help publishers gain access to premium Google Ad Exchange (AdX) demand if they do not have their own seat.
Head of Monetization
Their understanding of Unified Pricing Rules and header bidding latency was the game changer for us.
We go beyond basic setup. We treat Ad Manager as a revenue engine, constantly tweaking rules and troubleshooting technical issues like Cumulative Layout Shift (CLS).
Speak With Our TeamWe are developers first. We fix the actual GPT (Google Publisher Tag) code on your site to ensure ads load asynchronously and don't slow down your content.
We don't guess. We analyze "Bid Metrics" and "Fill Rate" reports to make informed decisions about floor prices and bidder timeouts.
We ensure your stack adheres to TCF v2.0 (GDPR), CCPA, and Google's Better Ads Standards to prevent policy violations and clawbacks.
Tools for modern programmatic selling.
Core monetization.
Competition layers.
Compliance tools.
Consult with an Ad Ops specialist.
We review your current GAM setup, identifying wasted impressions, low viewability, and missed revenue opportunities.
We implement Header Bidding, configure proper Key-Values, and fix site tagging (GPT) for optimal performance.
We launch Unified Pricing Rules and monitor daily performance, adjusting floors to maximize RPM.