Close the loop between ad spend and revenue. We implement advanced Meta Pixel and Conversions API (CAPI) setups to bypass ad blockers and signal loss.
The era of simple cookie tracking is over. We engineer robust tracking infrastructure using both browser-side Pixel and server-side Conversions API to ensure you capture every lead and purchase.
We configure the base pixel and standard events (Purchase, Lead, AddToCart) with precise data parameters (value, currency, content_ids) to feed the algorithm correctly.
We implement server-side tracking (CAPI) to send events directly from your server to Meta. This is essential for tracking iOS users and those with ad blockers.
We improve your "Event Match Quality" score by hashing and sending advanced customer data (email, phone, city) securely to match more website visitors to Facebook users.
For E-commerce, we connect your inventory feed to the Pixel, enabling Dynamic Product Ads (DPA) that automatically retarget users with the exact items they viewed.
We configure your domain verification and prioritize your web events in Meta Business Manager to comply with Apple’s ATT framework and iOS 14+ privacy rules.
Marketing Director
The increased data accuracy immediately helped the algorithm optimize our campaigns better.
We don't just paste a script. We understand the technical layer—GTM, Data Layers, and Server-Side tagging—that powers modern digital marketing.
Speak With Our TeamWhen using both Pixel and CAPI, duplicate events can ruin your data. We implement correct `event_id` deduplication logic so every sale is counted exactly once.
We manage your tags cleanly via GTM, keeping your website code clean and allowing for rapid updates without developer intervention.
We configure tracking to respect user consent (Cookie Consent Mode), ensuring you collect data legally under GDPR and CCPA regulations.
Tools for accurate signal measurement.
Implementation layer.
Platform tools.
Data connection.
Consult with a Tracking Specialist.
We analyze your current setup using Meta Pixel Helper and Events Manager to find duplicate events, missing parameters, or broken triggers.
We set up the Conversions API via GTM Server-Side or direct integration to capture lost data.
We simulate user journeys to verify that browser and server events are firing, matching, and deduplicating correctly.